{"title":"Serums","description":"","products":[{"product_id":"back-to-life-hydration-serum","title":"Back to Life™ Serum","description":"\u003cp\u003e\u003cb\u003eA GLASS OF WATER FOR THIRSTY SKIN.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eTight, dehydrated skin needs one thing only. A tall glass of water to bring it back to life.\u003cbr\u003e\u003cbr\u003eSpecifically formulated for sensitive and eczema-prone skin, our bestselling hydrating serum works by restoring moisture levels deep within. We've got Hyaluronic Acid to thank for that, which keeps them there in a reservoir for skin to call on throughout the day. While antioxidant-rich berries to protect against moisture loss, locking in hydration for long-lasting results. \u003cbr\u003e\u003cbr\u003eAfter just two weeks dry patches appear reduced*. Skin feels less tight, more comfortable, supple and smoother. No stinging or irritation, just happy, hydrated skin again.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311318679931,"sku":"PAI-1066","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/BACK-TO-LIFE_1.jpg?v=1744124897"},{"product_id":"instant-kalmer-ceramide-serum","title":"Instant Kalmer™ Serum","description":"\u003cp\u003e\u003cb\u003eFROM DISTRESSED TO DE-STRESSED.\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003eCalm angry and reactive skin with our lightweight soothing face serum for sensitive skin. \u003cbr\u003e\u003cbr\u003eOur natural formula is enriched with Sea Aster to help bring zen to unsettled skin, while Ceramides help strengthen the skin barrier. \u003cbr\u003e\u003cbr\u003eFree from ingredients that irritate sensitive skin, this gentle serum works instantly to calm, smooth and hydrate. Imagine drinking a glass of wine. Or enjoying a really spicy curry. Then remembering you’ve got sensitive skin and in approximately one hour, you'll be as red as that Malbec. That is just one of the scenarios where this serum saves the day. \u003cbr\u003e\u003cbr\u003eWhile most are water based, our certified clean formula also contains omega 6-rich Thistle Oil to soften and moisturise the skin. It's also fragrance-free and clinically proven for sensitive skin.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311319662971,"sku":"PAI-1063","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/products\/Instant_Kalmer_Ceramide_Serum.jpg?v=1645798827"},{"product_id":"fade-forward-dark-spot-serum","title":"Fade Forward™ Serum","description":"\u003cb\u003eON YOUR MARKS.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\nGet set. Glow. A game-changing serum that’s proven to reduce the appearance of hyperpigmentation and even out skin tone, with instantly brighter results*. \nUnlike exfoliating acids – which can leave skin vulnerable to irritation – Marine Algae targets the root of discolouration deep in the skin, to fade and protect against dark spots in equal measure. \n\u003cbr\u003e\u003cbr\u003e\nA quick science lesson: you lose control of your pigmentation process as you age. Hello, age spots. But Algae is rich in phlorotannins. These kickstart the production of a protein that keeps melanin in check – fighting off dark spots at their root and helping to keep your skin even-toned long-term.\n\u003cbr\u003e\u003cbr\u003e\nA hyperpigmentation solution for even the most hypervigilant skin.","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320744315,"sku":"PAI-2016","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/5060139728379__1_51e164df-6018-46b5-af22-cf9e772f7e8f.jpg?v=1744126009"},{"product_id":"calm-starter-kit","title":"Calm Starter Kit","description":"\u003cp\u003e\u003cb\u003eSTRENGTH TRAINING FOR STRESSED SKIN.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003ePutting products on irritated skin may feel counterintuitive. But not when they're made like this. Our soothing serum, face oil and booster are designed to support sensitive skin – not only restoring calm, but helping to bolster the protective barrier to prevent future flare-ups too. Now with 15% off when you buy them as a starter kit.\u003c\/p\u003e","brand":"Pai Skincare","offers":[{"title":"Default Title","offer_id":55311320646011,"sku":"PAI-BB-029","price":82.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/STARTER-KITS.jpg?v=1750946929"},{"product_id":"age-confidence-nad-renewal-serum","title":"Age Confidence™ NAD+ \u0026 TriPeptide Renewal Serum","description":"\u003cp\u003e\u003cb\u003eKICK YOUR SKIN INTO AGE-DEFYING ACTION.\u003c\/b\u003e\u003cbr\u003eBiohack your skin with this rejuvenating longevity serum. Powered by NAD+ and collagen-boosting peptide technology, it's proven to instantly revitalise and significantly reduce wrinkle depth*. For ultra-plumped, smooth skin that visibly brings your bounce back.\u003c\/p\u003e\n\u003cp\u003eThink of it as the Benjamin Button treatment for your skin. Our fragrance-free, clear gel formula is designed to recharge your skin at a cellular level, effectively turning back its clock. An advanced elixir to decelerate and undo the signs of ageing, without causing irritation. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHere's how it works. Sunflower Sprout Extract activates NAD+ production – which energises every skin cell to work at its best – while a TriPeptide Complex and exosome-rich Cica boosts collagen and enhances elasticity. Fine lines appear reduced, and skin is renewed from the ground up.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Based on an independent trial of 100 subjects and a clinical study on 21 subjects\u003c\/em\u003e\u003c\/p\u003e","brand":"Pai Skincare UK","offers":[{"title":"Default Title","offer_id":55672989024635,"sku":"PAI-2022","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1282\/4197\/files\/RenewalSerum_Primary_Packshot_Grey.jpg?v=1756299824"}],"url":"https:\/\/www.paiskincare.com\/collections\/serums.oembed","provider":"Pai Skincare UK","version":"1.0","type":"link"}